Adam S. Brooks

technologist / geek . entrepreneur . marketer . presenter / speaker . developer . consultant . innovator . educator . community advocate . author . adambrooks.org

SGD125: Labor Day Holiday Reminder 8/30 – 9/1

SGD125: Labor Day Holiday Reminder 8/30 – 9/1: SGD students, this is a reminder that this weekend and Monday is the Labor Day holiday (8/30 through 9/1). Week 3 activities will be available via the online course. As always, email me if you have questions or needs. I will check for messages periodically over the weekend. Adam Brooks

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SGD111: Labor Day Holiday Reminder 8/30 – 9/1

SGD111: Labor Day Holiday Reminder 8/30 – 9/1: SGD students, this is a reminder that this weekend and Monday is the Labor Day holiday (8/30 through 9/1). We will not meet in-class on Monday. Week 3 activities will be available via the online course. Adam Brooks

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SGD125 assignment upload errors

SGD students, I looked into the error messages that some of you were receiving when trying to submit files for assignments. That error only occurs if you are using the new version of Firefox. So, for now, submit assignment files via MSIE if you experience the error. Adam

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SGD111 assignment upload error

Students, I looked into the error messages that some of you were receiving when trying to submit files for you assignments. That error only occurs if you are using the new version of Firefox. So, for now, submit assignment files via MSIE if you experience the error. Adam

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Lessons From Barack Obama’s Millennial Marketing Success: Whether you’ll vote for him or not, his marketing has been pure genius!

Baby boomers and Gen Xers declared mass marketing dead long ago. We live in a world of fragmented media surrounded by cynical consumers who can spot and block an ad message from a mile away. But what Gen Xers and boomers may not realize is that the unabashed embrace of select brands by millennials, from technology to beverages to fashion, has made this decade a true golden era of marketing for those who know what they’re doing. And when it comes to marketing, the Barack Obama campaign knows what it’s doing. Mr. Obama’s brand management, unprecedented in presidential politics, shows pitch-perfect understanding of the keys to appealing to the youngest voters. [read more]

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Get Your Head in the Cloud: Cloud Computing – rich Internet applications available everywhere is the future of digital

One of the biggest trends shaping technology is cloud computing. Consumers and businesses are moving more of their data off computers and into rich internet applications available everywhere, such as Yahoo Mail, Google Docs, Salesforce.com and Mint.com. While geeks have been gushing about web-based software for years, average consumers have been slower to adopt it. That said, given the huge popularity of web e-mail, it’s only a matter of time before they use the web for more complex tasks. Here are three ramifications to watch. [more]

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SGD111 update : after the 2nd class and your 1st gaming lab

Everyone, good job last night. Clearly, as is true with most all courses, we all have varying experience with gaming and development. Those of you who are new to it, stick with it and do the labs — I believe that you will catch-on quickly and I’ll help you to get there. To those of you who have experience or catch on more quickly, take the labs and expand on what you’ve done — enhance it beyond the basics. Be sure to get the books this week and start reading as you don’t want to fall behind. If the bookstore doesn’t have it, check Amazon (linked on the syllabus). I’ll have mod 2 content available by the end of the week and we’ll start working on it in-class next Monday. Adam

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SGD125: Week 2 online class update

Students, week 2 content and activities for SGD125 have been posted to the online course area in Blackboard. The chapter 1 quiz will be available by Thursday. Don’t forget to complete the discussion board activity and check the other forums as well. Email me if you need anything. Adam Brooks

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America’s All-Time Favorite Videogames

Do the numbers, and one thing is clear: Americans like their videogames big, loud and violent. We also like what’s new. Forget the classics; the rapid rise of the videogame industry in recent years means sales of the latest titles are far outstripping those of classics, such as "The Legend of Zelda: Ocarina of Time ." Even when looking at sales data over the last 15 years, the industry’s best-selling games have all debuted after 2001. To get a grip on the titles that have dominated the U.S. market, we asked NPD Group to provide a list of top-selling games across all platforms, including PCs, game consoles and handheld gaming gizmos through the end of April. To avoid the distortions created by inflation and the vagaries of pricing, we ranked the results by units sold rather than dollars raked in. [read more]

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Colossal Squid: Scientists finally get a chance to examine the immense, mysterious, and legendary creature

It sounds like something out of a bad monster movie: a team of scientists busily examines the thawing carcass of a 900-pound colossal squid. They’ve kept it frozen for more than a year inside a walk-in freezer ever since a commercial fishing crew hauled it up from the chilly depths of the Antarctic last January, half dead and clinging to a giant toothfish, and it now sits floating in a massive temperature-controlled tank filled with an icy saline solution just above freezing. The scientists, some in white coats and waders, others in scuba gear, have only four hours to study the 30-foot-long specimen before its rubbery, pink tissue begins to decompose and they have to inject it and fill the tank with formaldehyde. Until then, they rush to perform a battery of tests, studying the suckers and hooks on in its tentacles, measuring its sharp, birdlike beak, examining the contents of its stomach, collecting tissue samples for DNA analysis, trying to determine its sex, its age. All the while, the creature’s eyes, which are the size of dinner plates and thought to be the largest in the animal kingdom, stare lifelessly ahead. Surrounding the chaos, is a cable-TV camera crew, recording the details of this rare autopsy for a documentary. [read more]

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