Adam S. Brooks

technologist / geek . entrepreneur . marketer . presenter / speaker . developer . consultant . innovator . educator . community advocate . author . adambrooks.org

Wal-Mart to carry own brand of wine

Drink Cheap Wine

Drink Cheap Wine

Wal-Mart to carry own brand of wine

Wine connoisseurs may not be inclined to put a bottle of the Walmart brand into their shopping carts but, ‘There is a market for inexpensive wine,’ said Kathy Micken, professor of marketing at University of Arkansas , Bentonville. “However, branding will be very important”. Customer surveys were conducted to determine the most attractive name for the Walmart wine brands and varieties.

The top surveyed names in order of popularity were:

10. Chateau Traileur Parc

9. White Trashfindel

8. Big Red Gulp

7. World Championship Riesling

6. NASCARbernet

5. Chef Boyardeaux

4. Peanut Noir

3. I Can’t Believe it’s not Vinegar

2. Grape Expectations

1. Nasti Spumante

The beauty of Walmart wine is that it can be served with either white meat (Possum) or red meat (Squirrel).

P.S. Don’t bother writing back to tell me that this is a hoax. I know possum is not white meat.

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